AUDIENCE RESEARCH: Summation

After asking questions to my focus group, and looking at the consumption habits of my target demographic, I have made a few decisions that I will keep in mind when moving forward. One thing I noticed after looking at the answers to my focus group questions was that my target demographic seems to prefer music videos that show both a narrative and an aspect of performance. Initially, I had wanted to make a video that strictly focused on narrative, but after seeing that the majority of my focus group liked a mix of both (but leaning towards narrative), I will think about adding a small aspect of performance to my music video (I have a few ideas for this). I also saw that YouTube is the most popular platform for watching music videos, so I intend on uploading my video to YouTube. My focus group and audience behaviour research have also showed me that Spotify is the most popular music streaming service used my target demographic, so I’ll put a link to the song on Spotify on the homepage of my website. One answer to my focus group questions reflected the idea of interaction with social media, which I know is something quite important to my target demographic, so I intend on making an Instagram account for my artist, and I’ll try to get a link on my website that takes you to the account. Since the majority of my focus group said that they only really watch music videos by their favourite artists, social media will also take a vital role in promotion. I will need to create some social media content that stands out and encourages my target audience to watch and engage with my music video.