AUDIENCE RESEARCH: Focus Group Questions

Below are the questions I asked my focus group

1. How often do you watch music videos? (eg. often, rarely, only when my favourite artists upload one)
2. What platform do you use to watch music videos?
3. Would you interact with a music video after watching it if you enjoyed it? (eg. by leaving a comment, visiting the bands social media or website)
4. Do you ever download/purchase music after watching a good music video?
5. Do you watch music videos for the video or just for the song?
6. Do you prefer narrative music videos (music videos that tell a story) or performance music videos (that show the band playing the song) or do you prefer a mix of both (a video that shows a narrative as well as the band performing)?
7. What is your favourite music video and why?
8. What streaming service do you use to listen to music? (eg. Spotify, Apple Music)

Here are their answers:

Tito
1. Only when my favourite artists upload one.
2. YouTube
3. Yes, I’ll probably comment or visit their social media.
4. Yes, always.
5. For the video mostly but sometimes for the song.
6. A mix but leaning towards narrative music videos as I think they’re more interesting.
7. Do It All The Time by IDKHBTFM due to its performance aspects and also all the visuals and storytelling within it. I also liked One Last Time by Ariana Grande because of the story telling in it and for the nostalgia.
8. Spotify

Alex
1. Usually only when my favourite artists upload one, but sometimes I might watch one in my Youtube recommended if it looks interesting.
2. YouTube
3. Maybe if it was one of my favourite artists, but not usually.
4. Yes, if it’s a good song.
5. For the video.
6. A mix of both but I prefer narrative videos.
7. Life Itself by Glass Animals because I like how it's a part of a bigger story with the other music videos from the album. I also like the visuals and I think it's cool that the meaning is quite subjective.
8. Spotify

Amber
1. Only when my favourite artists upload one.
2. YouTube
3. I’d probably just like the video
4. Yes
5. For the video
6. A mix of both.
7. Thriller by Michael Jackson because I like the story and the visual style.
8. Spotify

Leon
1. Rarely
2. YouTube
3. No
4. I usually only watch videos by bands I know, so I’ll probably have the music downloaded already.
5. I usually watch for the song but I like to see its video representation. If the graphics are good or I like the style of the video then I might watch more by the same artists to see the videos.
6. Narrative
7. Paranoid Android by Radiohead, because of the cool graphics, animation and colour. It’s unusual and I like that.
8. Spotify