Revision of Pitch

Following up on my generic research and audience research, these are my current ideas for what I will feature in my music video and on my website.

I still want my music video to focus on narrative, but I think I will also include a performance aspect throughout the video. This was something that my focus group liked the idea of, and it would also allow me to get more close ups of the artist, reflecting Andrew Goodwin’s theory. The narrative of my video will focus on a teenage boy struggling to come to terms with his sexuality. The lyrics of the song I’ve chosen (‘Boys will be Bugs’ by Cavetown) address the issue of toxic masculinity and it’s effect on teenage boys, and my video will feature a gay main character who gives in to the pressures of toxic masculinity, but eventually ends up being proud and expressing his identity. Since the song I’ve chosen is in first person/from the perspective of a character (eg. the lyrics ‘I’m a dumb teen boy’), the main character of my video (the artist) will be lip-syncing the majority of the lyrics. I want my video to have a clear aesthetic and colour palette, so I will have to bear this in mind when choosing specific locations. At the beginning of my video, I would like to feature the titles (‘Boys will be Bugs by *name of fictional artist*’) as a hand-drawn animation as this is something that would show of my skills in other areas, and would also interest the audience from the beginning of the video.

For my website, I will feature all the regular codes and conventions of an artist’s website, including the artists logo in the top left hand corner of the website (in the same hand drawn style as the titles in the music video – digital convergence), a navigation bar with tabs such as ‘About’, ‘Music’, ‘Tour’, and ‘Store’, and the music video on the homepage. The homepage will also feature photographs of the artist, and a short audio-visual clip – a few of my ideas for this are a behind the scenes montage, an interview with the artist, or a tutorial on how to make a ‘bug friend’ (these bug friends will be featured as a prop in the video, so showing fans how to make their own would be a nice idea). The website should have clear house style, using similar colours and graphics to those featured in the music video, and should be easy to navigate.