My pitch is to create a music video for ‘Boys will be Bugs’ by Cavetown, along with an accompanying website. It will be a narrative video following the life of a boy who is struggling to accept and express his sexuality, as he wants to fit in – therefore fulfilling the brief (‘A protest song may be any music that addresses a social, cultural, political or economic issue or may be adopted by a minority or under-represented group as expressing their identity’). The song is about the toxic masculinity towards teenage boys that is portrayed in society, and my video will present the visuals of a boy who is scared to express his sexuality, but by the end of the video comes to accept himself (most visuals will illustrate the lyrics).
The target audience for my video is ‘a socially-conscious, 16-25, middle to upmarket demographic’, who will be able to engage with my video as they will be aware of issues regarding sexuality, and may be able to relate to the situation faced by the main character in my video.
I will use digital convergence by linking the website at the end of my music video, and by featuring the video on the homepage of my website – so both are accessible from each other. I will also feature Easter Eggs in the video that relate to features on the website, and the website will also contain links to the fictional artist’s social media sites.
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